Advertising Policy

Advertising Policy

Last updated: 24th February, 2026

This Advertising Policy applies to businesses and advertisers using Equestrian Style advertising features, including:

  • Banner ads included in business packages

  • Business listings and event listings that function as promotional content

  • Product listings with external “buy direct” links

  • Any paid or promotional placements shown on the site

Our aim is to keep advertising relevant, safe, and suitable for the equestrian community.

1) Who can advertise

Advertising features are available to eligible business accounts. Access and placements depend on your current package level.

We may refuse or remove advertising at our discretion to protect users and the site.

2) Banner ads included with packages

Some paid business packages include one banner ad per account (unless stated otherwise).
Banner ads may appear in designated zones (for example: directory, events, marketplace sidebars).

If your package changes, expires, or is downgraded, your banner may be paused or removed from rotation.

If a zone has no eligible advertiser banners, a default “house ad” may be shown.

3) Banner specifications (recommended)

Unless otherwise stated, please follow these guidelines:

  • File type: JPG, PNG, or WebP

  • Clear text and legible branding

  • Keep important text away from the edges (mobile cropping happens)

  • Link URL must be a valid destination you control (or an approved listing page)

We may resize or compress images to suit site layouts.

4) What you can include (allowed)

  • Equestrian products, services, events and businesses

  • Local services (vets, farriers, coaches, transport, feed, saddlery, photographers, etc.)

  • Competitions, clinics, workshops, shows

  • Legitimate online retailers and brands

  • Special offers (must be truthful and not misleading)

5) What you cannot advertise (prohibited)

We do not allow ads or listings that include:

  • Illegal goods or services

  • Misleading claims, scams, or deceptive pricing

  • Adult or explicit content

  • Hate speech, harassment, or discriminatory content

  • Malware, phishing, or suspicious links

  • Counterfeit goods or trademark infringement

  • Dangerous or irresponsible “advice” (for humans or horses)

  • Any content that puts horses, people, or property at risk

We may also restrict advertising for categories that create higher legal/safety risk, even if legal.

6) External links and “buy direct” products

Some products or ads may link to external sites. You are responsible for:

  • the accuracy of pricing and availability

  • shipping and returns

  • customer service and disputes

  • compliance with consumer law and advertising standards

We are not responsible for external transactions.

7) Approval, moderation and removal

We may review ads, listings or products before or after they go live.
We can edit, pause, reject or remove advertising content at any time if it:

  • breaches this policy or our Terms

  • generates user complaints

  • creates legal/safety risk

  • contains broken or suspicious links

Repeated breaches may result in account suspension.

8) Placement, rotation and reporting

  • Banner ads rotate within their zone based on availability.

  • We do not guarantee impressions, clicks, or sales.

  • We may provide basic reporting in future, but it is not guaranteed unless explicitly offered.

9) Trademark and copyright

You must own or have permission to use:

  • logos

  • photos

  • brand assets

  • written descriptions

Do not use other businesses’ branding in a misleading way.

10) Changes to this policy

We may update this Advertising Policy from time to time. The latest version will be posted on this page.

11) Contact

Advertising questions or support:
Email: [support email]